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Kerastase

Kérastase Première concentre Decalcifiant Ultra-reparateur Repairing Pre-Shampoo Treatment 250ml

Kérastase Première concentre Decalcifiant Ultra-reparateur Repairing Pre-Shampoo Treatment 250ml

$99.00 AUD
$99.00 AUD $99.00 AUD
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Product Description

The first pre-shampoo treatment that removes calcium and fully repairs all types of damaged hair.

Hard water with calcium can further damage already delicate dry, over-processed or bleached hair. Because it’s more porous, damaged hair absorbs 3 times more calcium than natural hair. This treatment’s concentration of pure acids has a dual action: it decalcifies hair from this calcium overdose, and repairs it from the inside out, restoring hair strength, and reversing its stiff, dull appearance.

With its transparent gel texture, this brilliant hair savior dramatically repairs persistent damage, reconnecting broken keratin links to reinforce hair strength and structure. Hair is left stronger, healthier-looking, and shinier – as if renewed. Leave on Kérastase Concentré Décalcifiant Ultra-Réparateur without rinsing, and layer with Kérastase Première Bain Decalcifiant Reparateur for extra decalcifying and repairing action. Team with Fondant Fluidite Reparateur as a final step.

Bottle made of 95% recycled plastic*
Recreates 99% of hair's original strength**

*Excluding colorants and additives
**Instrumental test after 6 applications of Première Concentré + Bain + Fondant/Masque

Key Words

Repairing – Strengthening – Remove Calcium – Damaged Hair

Damaged Hair
Prevent Breakage

Stronger Hair

Luxurious Care
Hair Treatment

Product Benefits

✔ Decalcifies* and dramatically repairs persistent damage.

✔ Reverses stiffness and dullness
✔ Reconnects broken links between keratin chains* for an inner structure reinforcement

✔ Recreates 99% of hair's original strength*
✔ +97% inner structure reinforcement*
✔ 93% less breakage**
✔ 75% more shine**

*Instrumental test after 6 applications of Première Concentré + Bain + Fondant/Masque
**Instrumental test

How to Use

Step 1:

Apply generously on wet lengths before shampoo and massage throughout.

Step 2:
Leave on for 5 minutes. Don’t rinse.

Step 3:
Layer Première Bain directly on top to maximize efficacy.

Step 4:
Rinse and follow with Première Fondant or Mask.

Key Ingredients

Image

Citric Acid

An organic acid that acts from core to surface to deeply eliminate calcium overdose, neutralising dullness and stiffness
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Glycine

Once calcium is removed, this amino acid penetrates hair's inner layer to deeply repair.

Science



How To Dramatically Reverse Persistent Damage?

Kérastase discovered the reason behind damage that keeps coming back: CALCIUM!


3x

More calcium is absorbed with damaged hair as it is more porous (vs healthy hair), leading to a calcium overdose


PERSISTENT

Damage happens when calcium sneaks in-between keratin chains, breaking their links, making hair rigid, stiff and easy to break


BUILD-UP

Of calcium on the outside makes hair rough and dull

Fragrance


Première Addictive Scent


PORTOFINO SUMMER: This luminous creation reveals the sensuality of a vibrant mandarin. The Fragrance unveils a citrus & mandarin cocktail surrounded by an accord of orange flower and jasmine. It creates a true summer nectar sending you directly to Italy.

CITRUS • MANDARIN • PREMIUM FLOWERS • WOODY

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