MOROCCANOIL blonde perfecting purple shampoo 1L

Eliminates unwanted brassy and yellow tones ArganID Technology infuse the antioxidant benefits of Argan Oil into the hair's cortex to repair and seal the cuticle Violet Pigments impart cool hues to enhance depth and dimensionFree from sulphates, phosphates and parabensDesigned for blonde, lightened and grey hair MOROCCANOIL Blonde Perfecting Purple Shampoo features a tone-correcting formula that dramatically enhances cool hues in blonde, lightened and grey hair. This colour-safe purple shampoo eliminates common brassiness and yellow tones - often caused by free radicals and environmental exposure. Blonde Perfecting Shampoo features MOROCCANOIL's ArganID Technology, which uses positively charged micro-particles that attract to the negatively charged hair fibres to activate a deeply antioxidant effect. This technology infuses Argan Oil deep into the hair's cortex to help repair and seal the cuticle. Added Violet Pigments impart an iridescent, satin luster onto the hair to enhance depth, dimension and visibly vibrant tones. Blonde Perfecting Shampoo can additionally be used on brunettes with highlights, and is sulphate, phosphate and paraben free. In salon, use this purple shampoo after a lightening service on clean, pre-toned hair.

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