Sale

MAKE YOUR DRY STRAW-LIKE HAIR SILKY, SLEEK AND SUPPLE EVERY TIME YOU BLOW-DRY. Coconut-infused Dream Cocktail is a leave-in treatment that turns blow-drying from a hair stressing session into a rich re-hydrating treatment. Vital, natural nutrients (like coconut oil) are activated by heat to smooth, silken and improve the overall quality of every strand.Use every time you blow-dry to restore silky suppleness and a glossy, hydrated finish to your hair. (Optional: you can apply Kale-infused Dream Cocktail first to strengthen hair by 50%)

Faster, less damaging blow drying *Heat protection + hydrating, strengthening proteins *Helps prevent dehydration, damage, color fade *Alcohol-free, no parabens, no sulfates, cruelty-free, gluten-free Anyone who blow dries their hair. Essential for color-treated or dry, damaged or fragile hair.

MAKE YOUR HAIR 50% STRONGER EVERY TIME YOU BLOW-DRY Kale-infused Dream Cocktail, with sulfur rich sea kale, is a leave-in treatment that turns blow drying from a hair stressing session into a serious strengthening treatment. Vital, natural nutrients (like sulfur-rich sea kale) are activated by heat to fortify and improve the overall quality of every strand.

OLI G - INTRO KIT The Oli G Salon Intro Kit is the ultimate starter pack for salons wanting to introduce Oli G’s signature Hair Cocktails experience. Designed for stylists who want high-impact retail results with minimal effort, this kit includes everything you need to offer iconic shine, hydration, smoothness, and frizz control in just one service. Each Hair Cocktail is formulated with lightweight, multi-benefit ingredients that target dryness, dullness, and damage while boosting softness and manageability. The Salon Intro Kit gives your team the perfect introduction to the Oli G range, increases retail upsell opportunities, and enhances the overall in-salon experience with premium, visually appealing products clients love. Whether you're refreshing your backbar or launching Oli G for the first time, this kit delivers performance, profit, and playful brand appeal in one easy bundle.

Breakthrough, light-weight flower-powered shine spray *Even dehydrated hair looks glossy and healthy *Non-greasy, non-drying *Won’t weigh down or flatten your style *No parabens, no sulfates, cruelty-free, gluten-free, vegan Everyone who wants super glossy, healthy looking hair. Add brilliant shine to dull, dry, dehydrated hair. Give new life to over-processed or damaged hair. Perfect shine spray for color-treated hair. Give a glossy healthy boost to drab, matte blonde, make grey hair sparkle, light up brown hair with rich, dimensional radiance. Great for curly and textured hair. Makes highlights pop.

MEET THE “CURL WHISPERER”! BREAKTHROUGH, LIGHT-AS-WATER SPRAY AIR-DRIES TO DELIVER THE SILKY, GLOSSY, PERFECTLY DEFINED, “CRUNCH-FREE” CURLS OF YOUR DREAMS! “YOU HAVE TO SEE IT TO BELIEVE IT” TECHNOLOGY!! Dream Coat for Curly Hair is totally new styling technology for curly hair. The super light alcohol-free formula combines three powerful polymers into one powerhouse tri-polymer complex, Elasta-flex, to solve every frustrating problem related to curls. For the first time, the perfect ratio of these polymers ensures silky, hydrated, bouncy, glossy curls…without weight or stiffness: Polymer #1 moisturizes, conditions and de-frizzes Polymer #2 restores bouncy spring and elasticity Polymer #3 ensures flexible, non-brittle all day endurance + high-gloss shine

  *Works on wet or dry hair *Tames frizz and flyaways *Seals split ends *Super easy to get tight & clean, flyaway-free braids *UV protection for your hair *Heat protectant Alcohol-free, paraben-free, sulfate-free, vegan, gluten-free If you have dull, dry or frizzy hair. When hair color looks drab or faded. Makes grey hair sparkle. Easy braiding. To create sleek updo’s. To help seal and heal split

COLOR WOW MONEY MASQUE 215ML Hair Type: Coloured, Curls/Permed, Dry, Normal, Oily Hair Concerns: Damaged/Split Ends, Dullness, Hair Loss, Heat Protection Finish: Smooth & Glossy What it is: A deeply hydrating treatment, rich in Mediterranean plant-based proteins, anti-oxidants, vitamins and minerals, that is the key to super glossy, supple and expensive looking hair. What it does: Celebrity stylist Chris Appleton's essential prep step, this mask transforms all hair types to create super-healthy, perfect texture. It's the key to his sexy, iconic styles. The breakthrough delivery system works internally, leaves no heavy film or coating to weigh hair down and contains Proprietary Procapil Complex, which helps to anchor the roots and lessen hair loss. What else you need to know: Blue Sea Kale: Binds with damaged keratin for strength and elasticity. Hydrolyzed Vegetable Protein Complex: Weightless strengthener that smooths cuticle. Mediterranean Sea Kelp and Algae Blend: Provides powerful natural moisture. HOW TO After shampooing and rinsing your hair, remove excess moisture and apply a generous amount to the hair and massage or comb through evenly. Leave on for 3-5 minutes. Rinse thoroughly. Use once a week or every 3 shampoos. INGREDIENTS Product Claims: Alcohol-free, BHAs/Salicylic Acid, Fragrance-free, Oil-free, Peptides Aqua (Water), Stearyl Alcohol, Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Butylene Glycol, Dicetyldimonium Chloride, Behentrimonium Chloride, Propanediol, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Citric Acid, Chlorella Pyrenoidosa Extract, Chondrus Crispus (Carrageenan) Extract, Undaria Pinnatifida Extract, Laminaria Saccharina Extract, Ceteareth-20, Dimethiconol, Phenoxyethanol, Ppg-26-Buteth-26, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Crambe Maritima (Blue Sea Kale) Leaf Extract, Fragrance, Chlorphenesin, Peg-40 Hydrogenated Castor Oil, Isopropyl Alcohol, Caprylyl Glycol, Propylene Glycol, Potassium Benzoate, Potassium Sorbate, Disodium Edta, Benzyl Salicylate, Alpha-Isomethyl Ionone, Ci 42090, Ci 60730.

LEAVES NOTHING BEHIND BUT CLEAN, FRESH, GLOSSY HAIR. PERIOD. The first safe, smart, sulfate-free shampoo made WITHOUT ANY TYPICAL INGREDIENTS, found in most shampoos, that make hair dull or cause thinning and hair loss. ONE SHAMPOO DOES IT ALL! Keeps your color bright and glossy. Keeps your hair its thickest. Keeps extensions from slipping… Keeps your hair and scalp fresh and healthy.

  *Instant fuller, thicker hair *Ideal for beachy waves *Doesn’t glue strands together when using hot tools *Heat Protectant *Paraben-free, cruelty-free, sulfate-free, gluten-free, vegan Anyone with fine, flat thin hair who wants volume. Perfect for pixie cuts or layered hair. If you want beachy waves. If you want long-lasting results. To revive oily 2nd day hair. Color-treated hair. Girls with curls and textured hair.

YOU NEED TO SEE IT TO BELIEVE IT HUMIDITY PROOFING…PLUS SILKY SMOOTH TEXTURE! LASTS THROUGH 3 TO 4 SHAMPOOS. - Dr Joe Cincotta, PhD and Chief Chemist, Color Wow Colour chemicals leave hair porous and vulnerable to humidity. Dreaded moisture gets in – hair gets puffy, frizzes out! DREAM COAT, inspired by new textile technology, covers each hair strand with an invisible waterproofing cloak. An absolute must for anyone looking to fight frizzy hair or achieve Chris Appleton’s signature glass hair styles. Heat-activated polymer works to compress, tighten and seal hair strands Hair is supernaturally-sleek, smooth and super-silky Unlike typical “humidity-guard” serums, Dream Coat will not build up, weigh hair down or make it greasy Activated by heat, effects last through 3 to 4 shampoos

Iroiro is a 100% vegan and cruelty-free semi-permanent hair colour. Most vibrant and long-lasting, our colours prove that natural doesn't mean weak. VEGAN-FRIENDLY – Made with completely vegan, cruelty-free natural ingredients. NATURAL – Iroiro is made with organic coconut oil. Natural yuzu-cranberry fragrance and preservative. GENTLE – Contains no harsh or irritating chemicals. EASY TO APPLY – The hair colour is cream-based which means you simply have to massage it in. The coconut oil in the ingredients helps to restore dry or damaged hair. PLEASE NOTE: For Silver, Platinum & Pastel colours, Prior to application, Your hair will require colour lifting (lightening of hair) to Level 10+ in order to achieve an optimal result. Please check our colour chart. As well as colouring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy – which is especially important when it comes to colouring your hair – thanks to the natural organic coconut oil in the ingredients, which helps to keep your hair moisturized throughout the colouring process.Many vegan products still contain harsh chemicals that can damage your hair. We don’t think that’s right. Here’s a list of harsh chemicals we don’t use in our products: Petrol-based chemicals PEGs Paraben Synthetic preservatives such as Methylisothiazolinone or Methylchloroisothiazolinone Synthetic fragrances Peroxide Ammonia PPD Alcohol Your hair doesn't need unnatural ingredients to look great – and we’ll never include them in our products.

Iroiro is a 100% vegan and cruelty-free semi-permanent hair colour. Most vibrant and long-lasting, our colours prove that natural doesn't mean weak. VEGAN-FRIENDLY – Made with completely vegan, cruelty-free natural ingredients. NATURAL – Iroiro is made with organic coconut oil. Natural yuzu-cranberry fragrance and preservative. GENTLE – Contains no harsh or irritating chemicals. EASY TO APPLY – The hair colour is cream-based which means you simply have to massage it in. The coconut oil in the ingredients helps to restore dry or damaged hair. PLEASE NOTE: For Silver, Platinum & Pastel colours, Prior to application, Your hair will require colour lifting (lightening of hair) to Level 10+ in order to achieve an optimal result. Please check our colour chart. As well as colouring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy – which is especially important when it comes to colouring your hair – thanks to the natural organic coconut oil in the ingredients, which helps to keep your hair moisturized throughout the colouring process.Many vegan products still contain harsh chemicals that can damage your hair. We don’t think that’s right. Here’s a list of harsh chemicals we don’t use in our products: Petrol-based chemicals PEGs Paraben Synthetic preservatives such as Methylisothiazolinone or Methylchloroisothiazolinone Synthetic fragrances Peroxide Ammonia PPD Alcohol Your hair doesn't need unnatural ingredients to look great – and we’ll never include them in our products.

Iroiro is a 100% vegan and cruelty-free semi-permanent hair colour. Most vibrant and long-lasting, our colours prove that natural doesn't mean weak. VEGAN-FRIENDLY – Made with completely vegan, cruelty-free natural ingredients. NATURAL – Iroiro is made with organic coconut oil. Natural yuzu-cranberry fragrance and preservative. GENTLE – Contains no harsh or irritating chemicals. EASY TO APPLY – The hair colour is cream-based which means you simply have to massage it in. The coconut oil in the ingredients helps to restore dry or damaged hair. PLEASE NOTE: For Silver, Platinum & Pastel colours, Prior to application, Your hair will require colour lifting (lightening of hair) to Level 10+ in order to achieve an optimal result. Please check our colour chart. As well as colouring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy – which is especially important when it comes to colouring your hair – thanks to the natural organic coconut oil in the ingredients, which helps to keep your hair moisturized throughout the colouring process.Many vegan products still contain harsh chemicals that can damage your hair. We don’t think that’s right. Here’s a list of harsh chemicals we don’t use in our products: Petrol-based chemicals PEGs Paraben Synthetic preservatives such as Methylisothiazolinone or Methylchloroisothiazolinone Synthetic fragrances Peroxide Ammonia PPD Alcohol Your hair doesn't need unnatural ingredients to look great – and we’ll never include them in our products.

Iroiro is a 100% vegan and cruelty-free semi-permanent hair colour. Most vibrant and long-lasting, our colours prove that natural doesn't mean weak. VEGAN-FRIENDLY – Made with completely vegan, cruelty-free natural ingredients. NATURAL – Iroiro is made with organic coconut oil. Natural yuzu-cranberry fragrance and preservative. GENTLE – Contains no harsh or irritating chemicals. EASY TO APPLY – The hair colour is cream-based which means you simply have to massage it in. The coconut oil in the ingredients helps to restore dry or damaged hair. PLEASE NOTE: For Silver, Platinum & Pastel colours, Prior to application, Your hair will require colour lifting (lightening of hair) to Level 10+ in order to achieve an optimal result. Please check our colour chart. As well as colouring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy – which is especially important when it comes to colouring your hair – thanks to the natural organic coconut oil in the ingredients, which helps to keep your hair moisturized throughout the colouring process.Many vegan products still contain harsh chemicals that can damage your hair. We don’t think that’s right. Here’s a list of harsh chemicals we don’t use in our products: Petrol-based chemicals PEGs Paraben Synthetic preservatives such as Methylisothiazolinone or Methylchloroisothiazolinone Synthetic fragrances Peroxide Ammonia PPD Alcohol Your hair doesn't need unnatural ingredients to look great – and we’ll never include them in our products.

Iroiro is a 100% vegan and cruelty-free semi-permanent hair colour. Most vibrant and long-lasting, our colours prove that natural doesn't mean weak. VEGAN-FRIENDLY – Made with completely vegan, cruelty-free natural ingredients. NATURAL – Iroiro is made with organic coconut oil. Natural yuzu-cranberry fragrance and preservative. GENTLE – Contains no harsh or irritating chemicals. EASY TO APPLY – The hair colour is cream-based which means you simply have to massage it in. The coconut oil in the ingredients helps to restore dry or damaged hair. PLEASE NOTE: For Silver, Platinum & Pastel colours, Prior to application, Your hair will require colour lifting (lightening of hair) to Level 10+ in order to achieve an optimal result. Please check our colour chart. As well as colouring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy – which is especially important when it comes to colouring your hair – thanks to the natural organic coconut oil in the ingredients, which helps to keep your hair moisturized throughout the colouring process.Many vegan products still contain harsh chemicals that can damage your hair. We don’t think that’s right. Here’s a list of harsh chemicals we don’t use in our products: Petrol-based chemicals PEGs Paraben Synthetic preservatives such as Methylisothiazolinone or Methylchloroisothiazolinone Synthetic fragrances Peroxide Ammonia PPD Alcohol Your hair doesn't need unnatural ingredients to look great – and we’ll never include them in our products.

Iroiro is a 100% vegan and cruelty-free semi-permanent hair colour. Most vibrant and long-lasting, our colours prove that natural doesn't mean weak. VEGAN-FRIENDLY – Made with completely vegan, cruelty-free natural ingredients. NATURAL – Iroiro is made with organic coconut oil. Natural yuzu-cranberry fragrance and preservative. GENTLE – Contains no harsh or irritating chemicals. EASY TO APPLY – The hair colour is cream-based which means you simply have to massage it in. The coconut oil in the ingredients helps to restore dry or damaged hair. PLEASE NOTE: For Silver, Platinum & Pastel colours, Prior to application, Your hair will require colour lifting (lightening of hair) to Level 10+ in order to achieve an optimal result. Please check our colour chart. As well as colouring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy – which is especially important when it comes to colouring your hair – thanks to the natural organic coconut oil in the ingredients, which helps to keep your hair moisturized throughout the colouring process.Many vegan products still contain harsh chemicals that can damage your hair. We don’t think that’s right. Here’s a list of harsh chemicals we don’t use in our products: Petrol-based chemicals PEGs Paraben Synthetic preservatives such as Methylisothiazolinone or Methylchloroisothiazolinone Synthetic fragrances Peroxide Ammonia PPD Alcohol Your hair doesn't need unnatural ingredients to look great – and we’ll never include them in our products.

Iroiro is a 100% vegan and cruelty-free semi-permanent hair colour. Most vibrant and long-lasting, our colours prove that natural doesn't mean weak. VEGAN-FRIENDLY – Made with completely vegan, cruelty-free natural ingredients. NATURAL – Iroiro is made with organic coconut oil. Natural yuzu-cranberry fragrance and preservative. GENTLE – Contains no harsh or irritating chemicals. EASY TO APPLY – The hair colour is cream-based which means you simply have to massage it in. The coconut oil in the ingredients helps to restore dry or damaged hair. PLEASE NOTE: For Silver, Platinum & Pastel colours, Prior to application, Your hair will require colour lifting (lightening of hair) to Level 10+ in order to achieve an optimal result. Please check our colour chart. As well as colouring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy – which is especially important when it comes to colouring your hair – thanks to the natural organic coconut oil in the ingredients, which helps to keep your hair moisturized throughout the colouring process.Many vegan products still contain harsh chemicals that can damage your hair. We don’t think that’s right. Here’s a list of harsh chemicals we don’t use in our products: Petrol-based chemicals PEGs Paraben Synthetic preservatives such as Methylisothiazolinone or Methylchloroisothiazolinone Synthetic fragrances Peroxide Ammonia PPD Alcohol Your hair doesn't need unnatural ingredients to look great – and we’ll never include them in our products.

Iroiro is a 100% vegan and cruelty-free semi-permanent hair colour. Most vibrant and long-lasting, our colours prove that natural doesn't mean weak. VEGAN-FRIENDLY – Made with completely vegan, cruelty-free natural ingredients. NATURAL – Iroiro is made with organic coconut oil. Natural yuzu-cranberry fragrance and preservative. GENTLE – Contains no harsh or irritating chemicals. EASY TO APPLY – The hair colour is cream-based which means you simply have to massage it in. The coconut oil in the ingredients helps to restore dry or damaged hair. PLEASE NOTE: For Silver, Platinum & Pastel colours, Prior to application, Your hair will require colour lifting (lightening of hair) to Level 10+ in order to achieve an optimal result. Please check our colour chart. As well as colouring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy – which is especially important when it comes to colouring your hair – thanks to the natural organic coconut oil in the ingredients, which helps to keep your hair moisturized throughout the colouring process.Many vegan products still contain harsh chemicals that can damage your hair. We don’t think that’s right. Here’s a list of harsh chemicals we don’t use in our products: Petrol-based chemicals PEGs Paraben Synthetic preservatives such as Methylisothiazolinone or Methylchloroisothiazolinone Synthetic fragrances Peroxide Ammonia PPD Alcohol Your hair doesn't need unnatural ingredients to look great – and we’ll never include them in our products.

Iroiro is a 100% vegan and cruelty-free semi-permanent hair colour. Most vibrant and long-lasting, our colours prove that natural doesn't mean weak. VEGAN-FRIENDLY – Made with completely vegan, cruelty-free natural ingredients. NATURAL – Iroiro is made with organic coconut oil. Natural yuzu-cranberry fragrance and preservative. GENTLE – Contains no harsh or irritating chemicals. EASY TO APPLY – The hair colour is cream-based which means you simply have to massage it in. The coconut oil in the ingredients helps to restore dry or damaged hair. PLEASE NOTE: For Silver, Platinum & Pastel colours, Prior to application, Your hair will require colour lifting (lightening of hair) to Level 10+ in order to achieve an optimal result. Please check our colour chart. As well as colouring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy – which is especially important when it comes to colouring your hair – thanks to the natural organic coconut oil in the ingredients, which helps to keep your hair moisturized throughout the colouring process.Many vegan products still contain harsh chemicals that can damage your hair. We don’t think that’s right. Here’s a list of harsh chemicals we don’t use in our products: Petrol-based chemicals PEGs Paraben Synthetic preservatives such as Methylisothiazolinone or Methylchloroisothiazolinone Synthetic fragrances Peroxide Ammonia PPD Alcohol Your hair doesn't need unnatural ingredients to look great – and we’ll never include them in our products.

Iroiro is a 100% vegan and cruelty-free semi-permanent hair colour. Most vibrant and long-lasting, our colours prove that natural doesn't mean weak. VEGAN-FRIENDLY – Made with completely vegan, cruelty-free natural ingredients. NATURAL – Iroiro is made with organic coconut oil. Natural yuzu-cranberry fragrance and preservative. GENTLE – Contains no harsh or irritating chemicals. EASY TO APPLY – The hair colour is cream-based which means you simply have to massage it in. The coconut oil in the ingredients helps to restore dry or damaged hair. PLEASE NOTE: For Silver, Platinum & Pastel colours, Prior to application, Your hair will require colour lifting (lightening of hair) to Level 10+ in order to achieve an optimal result. Please check our colour chart. As well as colouring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy – which is especially important when it comes to colouring your hair – thanks to the natural organic coconut oil in the ingredients, which helps to keep your hair moisturized throughout the colouring process.Many vegan products still contain harsh chemicals that can damage your hair. We don’t think that’s right. Here’s a list of harsh chemicals we don’t use in our products: Petrol-based chemicals PEGs Paraben Synthetic preservatives such as Methylisothiazolinone or Methylchloroisothiazolinone Synthetic fragrances Peroxide Ammonia PPD Alcohol Your hair doesn't need unnatural ingredients to look great – and we’ll never include them in our products.

Iroiro is a 100% vegan and cruelty-free semi-permanent hair colour. Most vibrant and long-lasting, our colours prove that natural doesn't mean weak. VEGAN-FRIENDLY – Made with completely vegan, cruelty-free natural ingredients. NATURAL – Iroiro is made with organic coconut oil. Natural yuzu-cranberry fragrance and preservative. GENTLE – Contains no harsh or irritating chemicals. EASY TO APPLY – The hair colour is cream-based which means you simply have to massage it in. The coconut oil in the ingredients helps to restore dry or damaged hair. PLEASE NOTE: For Silver, Platinum & Pastel colours, Prior to application, Your hair will require colour lifting (lightening of hair) to Level 10+ in order to achieve an optimal result. Please check our colour chart. As well as colouring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy – which is especially important when it comes to colouring your hair – thanks to the natural organic coconut oil in the ingredients, which helps to keep your hair moisturized throughout the colouring process.Many vegan products still contain harsh chemicals that can damage your hair. We don’t think that’s right. Here’s a list of harsh chemicals we don’t use in our products: Petrol-based chemicals PEGs Paraben Synthetic preservatives such as Methylisothiazolinone or Methylchloroisothiazolinone Synthetic fragrances Peroxide Ammonia PPD Alcohol Your hair doesn't need unnatural ingredients to look great – and we’ll never include them in our products.

Iroiro is a 100% vegan and cruelty-free semi-permanent hair colour. Most vibrant and long-lasting, our colours prove that natural doesn't mean weak. VEGAN-FRIENDLY – Made with completely vegan, cruelty-free natural ingredients. NATURAL – Iroiro is made with organic coconut oil. Natural yuzu-cranberry fragrance and preservative. GENTLE – Contains no harsh or irritating chemicals. EASY TO APPLY – The hair colour is cream-based which means you simply have to massage it in. The coconut oil in the ingredients helps to restore dry or damaged hair. PLEASE NOTE: For Silver, Platinum & Pastel colours, Prior to application, Your hair will require colour lifting (lightening of hair) to Level 10+ in order to achieve an optimal result. Please check our colour chart. As well as colouring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy – which is especially important when it comes to colouring your hair – thanks to the natural organic coconut oil in the ingredients, which helps to keep your hair moisturized throughout the colouring process.Many vegan products still contain harsh chemicals that can damage your hair. We don’t think that’s right. Here’s a list of harsh chemicals we don’t use in our products: Petrol-based chemicals PEGs Paraben Synthetic preservatives such as Methylisothiazolinone or Methylchloroisothiazolinone Synthetic fragrances Peroxide Ammonia PPD Alcohol Your hair doesn't need unnatural ingredients to look great – and we’ll never include them in our products.

Iroiro is a 100% vegan and cruelty-free semi-permanent hair colour. Most vibrant and long-lasting, our colours prove that natural doesn't mean weak. VEGAN-FRIENDLY – Made with completely vegan, cruelty-free natural ingredients. NATURAL – Iroiro is made with organic coconut oil. Natural yuzu-cranberry fragrance and preservative. GENTLE – Contains no harsh or irritating chemicals. EASY TO APPLY – The hair colour is cream-based which means you simply have to massage it in. The coconut oil in the ingredients helps to restore dry or damaged hair. PLEASE NOTE: For Silver, Platinum & Pastel colours, Prior to application, Your hair will require colour lifting (lightening of hair) to Level 10+ in order to achieve an optimal result. Please check our colour chart. As well as colouring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy – which is especially important when it comes to colouring your hair – thanks to the natural organic coconut oil in the ingredients, which helps to keep your hair moisturized throughout the colouring process.Many vegan products still contain harsh chemicals that can damage your hair. We don’t think that’s right. Here’s a list of harsh chemicals we don’t use in our products: Petrol-based chemicals PEGs Paraben Synthetic preservatives such as Methylisothiazolinone or Methylchloroisothiazolinone Synthetic fragrances Peroxide Ammonia PPD Alcohol Your hair doesn't need unnatural ingredients to look great – and we’ll never include them in our products.