Pure

ULTRA SOFT HYDRATION THERAPY • Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling.• Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp.• Infuse strands with essential hydration and moisture delivering seriously silky, soft results.• Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts). Available in 300ml & 1 Litre.

Reusable pump fits all Pure Haircare 1 Litre bottles. All Pure Haircare 1L products are now sold without pumps, as part of their commitment to minimise environmental impact.

Complete your transformation with the Lamellar Eternity Leave-In, a restorative treatment that delivers continuous repair and protection. Infused with Lamellar Sea Science Technology and Molecular Sea Amino Peptide™ repair, it works deep within the hair to restore and strengthen broken bonds while smoothing the outer layer for renewed strength and resilience. Remaining active within the hair, the advanced formula continues to repair and protect long after application. It reinforces internal bonds and shields against heat, UV, and environmental stress while maintaining hydration and shine. Key Benefits: Provides ongoing bond repair and strengthening Protects against heat, UV and environmental stress Smooths, hydrates and enhances shine Available in 50ml

Immerse your hair in concentrated restoration. The Lamellar Eternity Mask enriched with repairing actives to deliver targeted repair deep into the hair fibre. The lamellar layers act as micro channels, carrying hydrating and rebuilding agents directly to damaged areas for visible renewal after just one use. Rich and creamy, the mask restores elasticity, resilience, and luminous shine while smoothing the surface for a silky finish. With continued use, hair becomes progressively stronger, healthier, and more vibrant, renewed from within. Key Benefits:  Delivers deep, targeted repair to damaged areas Delivers deep, targeted repair to damaged areas Smooths the hair surface for a silky finish Available in 250ml & 1 Litre

Immerse your hair in concentrated restoration. The Lamellar Eternity Mask enriched with repairing actives to deliver targeted repair deep into the hair fibre. The lamellar layers act as micro channels, carrying hydrating and rebuilding agents directly to damaged areas for visible renewal after just one use. Rich and creamy, the mask restores elasticity, resilience, and luminous shine while smoothing the surface for a silky finish. With continued use, hair becomes progressively stronger, healthier, and more vibrant, renewed from within. Key Benefits:  Delivers deep, targeted repair to damaged areas Delivers deep, targeted repair to damaged areas Smooths the hair surface for a silky finish Available in 250ml & 1 Litre  

Replenish every strand to restore strength and softness from within. This adaptive conditioner uses ultra-fine layers that glide through the hair fibre to deliver hydration and targeted repair where it’s needed most.  Each use detangles and smooths the hair, leaving it touchably soft with lasting shine and resilience. Key Benefits:  Restores strength and softness from within Detangles and smooths without weighing hair down Enhances shine, resilience and manageability Available in 240g & 1 Litre

Replenish every strand to restore strength and softness from within. This adaptive conditioner uses ultra-fine layers that glide through the hair fibre to deliver hydration and targeted repair where it’s needed most.  Each use detangles and smooths the hair, leaving it touchably soft with lasting shine and resilience. Key Benefits:  Restores strength and softness from within Detangles and smooths without weighing hair down Enhances shine, resilience and manageability Available in 240ml & 1 Litre  

A refreshing cleanser that activates repair from the very first wash. This intelligent formula uses ultra-fine layers to deliver targeted bond-reinforcing actives precisely where the hair needs them most. Each lather gently lifts away excess oils and product build up while fortifying the inner structure, restoring softness, and preparing the hair for deeper repair. Key Benefits:  Activates targeted bond repair from the first wash Gently cleanses while fortifying the inner hair structure Prepares hair for deeper repair, softness and resilience Available in 300ml & 1 Litre

A refreshing cleanser that activates repair from the very first wash. This intelligent formula uses ultra-fine layers to deliver targeted bond-reinforcing actives precisely where the hair needs them most. Each lather gently lifts away excess oils and product build up while fortifying the inner structure, restoring softness, and preparing the hair for deeper repair. Key Benefits:  Activates targeted bond repair from the first wash Gently cleanses while fortifying the inner hair structure Prepares hair for deeper repair, softness and resilience Available in 300ml & 1 Litre  

Pure Matt Fibre is a dry shaping wax with fibre hold, designed to deliver spreadable, pliable control throughout the day. This lightweight styling essential adds shape and definition to any look, working beautifully on both short and long hair while helping to thicken and enhance fine hair with a natural, controlled finish.Benefits: Hold your style all day. Provides shine and control. Perfect for classic looks such as managing parts, slicking hair back or high pompadours. How to use: Shape and define with a pliable fibre wax that delivers all-day control and flexible hold. Rub into the palm of hands and apply to damp or dry hair. Available in 85g

Pure Texture Paste is a weightless, pliable cream paste that delivers fullness with flexible, long-lasting control. This refined styling essential enhances natural movement and texture, leaving the hair with effortless definition and a soft, controlled finish.Benefits: Create a texturised look with body and flexible movement. Ultra-lightweight formula adds flexible control without weighing the hair down. Hair is left with an invisible flexible hold and can easily be reworked. How to use: Create natural texture, body and flexible control with a lightweight, reworkable paste. Rub into the palm of hands and apply to damp or dry hair. Available in 85g

Celebrate beautiful body, movement, and shine with armour gloss protection that shields your hair from heat tools. Enriched with Vegan BioBond, to nurture and repair your hair, leaving you with a healthy, radiant glow, perfect for all hair types. Key Benefits: Adds Body and Movement: Full-bodied hair without adding extra weight. Silky Softness and Shine: Achieve a smooth, luminating finish. Strengthens and Protects: Enhances hair strength and guards against breakage. Weightless Hydration: Deeply conditions and hydrates. Heat Protection: Protects hair during the use of styling tools. Healthy Glow: Leaves hair looking vibrant and healthy. How to use: Apply to damp hair, distribute the product through the hair. Depending on hair length apply 3-5 pumps distributing evenly from roots to ends, then diffuse or blow-dry. Available in 140ml

Pure Forming Paste is a versatile styling essential designed to create bold texture and effortless movement that lasts all day. This enriched formula delivers firm yet flexible control, defining curls or building choppy, twisted shapes in shorter styles for a naturally textured, lived-in finish.Benefits: Boss your stubborn hair into place with fibre-like thread. Provides texture and fullness. Suits shorter styles adding shape and pliable hold for all day long manageability. Matt finish. How to use: Create bold texture, movement and flexible control with a matte, lived-in finish. Rub into the palm of hands and apply to damp or dry hair Available in 85g

Shine bright and transform your hair with this fast-acting weightless hydration conditioning elixir. Experience silky softness, reflective shine, and an instant illuminating effect, leaving your hair vibrant for a glass-like finish. Key Benefits:  Shine Boosting for Glass-like Finish: Instantly transforms hair with high gloss and increased luminosity. Softening Blend: Provides immediate softness and silkiness to the hair, for a luxurious smooth feel. Frizz Control: Tames frizz for smoother, polished hair. Colour Vibrancy and Longevity: Creates internal stability for colour molecules. Locks in colour by forming a protective barrier that seals the hair cutlicle. Weightless Hydration: Deeply conditions and hydrates. Strengthens and Protects : Enhances hair strength and guards against breakage. Environmental Defence: Antioxidants protect hair from environmental damage. Available in 250ml & 500ml

Shine bright and transform your hair with this fast-acting weightless hydration conditioning elixir. Experience silky softness, reflective shine, and an instant illuminating effect, leaving your hair vibrant for a glass-like finish. Key Benefits:  Shine Boosting for Glass-like Finish: Instantly transforms hair with high gloss and increased luminosity. Softening Blend: Provides immediate softness and silkiness to the hair, for a luxurious smooth feel. Frizz Control: Tames frizz for smoother, polished hair. Colour Vibrancy and Longevity: Creates internal stability for colour molecules. Locks in colour by forming a protective barrier that seals the hair cutlicle. Weightless Hydration: Deeply conditions and hydrates. Strengthens and Protects : Enhances hair strength and guards against breakage. Environmental Defence: Antioxidants protect hair from environmental damage. Available in 250ml & 500ml

Butter mask provides softness and instant shine with anti frizz control. Revitalising and restoring strength while leaving hair smooth and soft. Key Benefits:  Softening Blend: Provides immediate softness and silkiness to the hair, for a luxurious smooth feel.  Shine: Achieve a luminating radiant finish. Frizz Control: Tames frizz for smoother, polished hair. Strengthens and Protects: Enhances hair strength and guards against breakage. Weightless Hydration: Deeply conditions and hydrates. Environmental Defence: Antioxidants protect hair from environmental damage. Healthy Glow: Leaves hair looking vibrant and healthy. Available in 250ml & 1 Litre

Butter mask provides softness and instant shine with anti frizz control. Revitalising and restoring strength while leaving hair smooth and soft. Key Benefits:  Softening Blend: Provides immediate softness and silkiness to the hair, for a luxurious smooth feel.  Shine: Achieve a luminating radiant finish. Frizz Control: Tames frizz for smoother, polished hair. Strengthens and Protects: Enhances hair strength and guards against breakage. Weightless Hydration: Deeply conditions and hydrates. Environmental Defence: Antioxidants protect hair from environmental damage. Healthy Glow: Leaves hair looking vibrant and healthy. Available in 250ml & 1 Litre

Silky, creamy texture that conditions and revitalises. This conditioner enhances manageability and maintains bounce. Key Benefits:  Silky Softness and Shine: Achieve a smooth, luminating finish. Weightless Hydration: Deeply conditions and hydrates. Strengthens and Protects: Deeply conditions and hydrates while enhancing hair strength and guards against breakage. Environmental Defence: Antioxidants protect hair from environmental damage. Healthy Glow: Leaves hair looking vibrant and healthy. Available in 240g & 1 Litre

Silky, creamy texture that conditions and revitalises. This conditioner enhances manageability and maintains bounce. Key Benefits:  Silky Softness and Shine: Achieve a smooth, luminating finish. Weightless Hydration: Deeply conditions and hydrates. Strengthens and Protects: Deeply conditions and hydrates while enhancing hair strength and guards against breakage. Environmental Defence: Antioxidants protect hair from environmental damage. Healthy Glow: Leaves hair looking vibrant and healthy. Available in 240ml & 1 Litre  

Gentle cleansing lather that revitalises with every wash, enhancing softness and bounce. Perfect for those desiring increased softness and a lustrous, healthy appearance. Key Benefits:  Silky Softness and Shine: Achieve a smooth, luminating finish. Strengthens and Protects: Enhances hair strength and guards against breakage. Environmental Defence: Antioxidants protect hair from environmental damage. Available in 300ml & 1 Litre  

Gentle cleansing lather that revitalises with every wash, enhancing softness and bounce. Perfect for those desiring increased softness and a lustrous, healthy appearance. Key Benefits:  Silky Softness and Shine: Achieve a smooth, luminating finish. Strengthens and Protects: Enhances hair strength and guards against breakage. Environmental Defence: Antioxidants protect hair from environmental damage. Available in 300ml & 1 Litre  

Pure Deluxe Pomade holds your style all day from root to tip, front to back with shine and control. Perfect for classic looks such as managing parts, slicking hair back or high pompadour. This versatile pomade controls, shapes and defines your style and works well in all unruly hair types and hair lengths.Benefits:- Achieve a heavy hold, lasts all-day- Provides high shine- Controls shape and defines style- Works well in all unruly hair types and hair lengths- Sulphate, Paraben, Gluten and Silicone-free- Vegan and Cruelty-free How to use:Rub into the palm of hands and apply to damp or dry hair Available in 85g

ANTI-AGEING AND REJUVENATING Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down. Natural anti-ageing actives help protect against free radicals. Natural antioxidants help defend against colour fade. Natural elastic bio-polymers increase strength, resilience and elasticity. Moisturising actives with anti-humidity properties help to reduce frizz. Vitamins and natural oil actives help restore all types of damaged hair. Natural anti-irritant protects scalp against allergens from outside agencies. Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts). Available in 300ml & 1 Litre.

ANTI-AGEING AND REJUVENATING Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down. Natural anti-ageing actives help protect against free radicals. Natural antioxidants help defend against colour fade. Natural elastic bio-polymers increase strength, resilience and elasticity. Moisturising actives with anti-humidity properties help to reduce frizz. Vitamins and natural oil actives help restore all types of damaged hair. Natural anti-irritant protects scalp against allergens from outside agencies. Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts). Available in 300ml & 1 Litre.